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Formula 1

Controversial F1 sponsor delivers more hot air with failed announcement

The UK based energy drink company teased a series of posts on Twitter in which they claimed they would announce their return to F1 as a title sponsor. However, nothing concrete came out of it.

Controversial energy drinks company Rich Energy once again raised some eyebrows on Twitter. The company teased the possibility of an F1 return only to dance around the topic in two separate posts.

Company founder, William Storey, who in 2019 claimed to sever ties with the Haas F1 team over their poor performance, took to Twitter on Sunday to describe the company's intention to rejoin Formula 1.

"I'm delighted to announce that Rich Energy, UK's premium energy drink, is coming back to Formula 1," said Storey in his first post on Twitter.

"We have been determined that Rich Energy will compete with Red Bull at the pinnacle of motorsport, Formula 1. We then created the Rich Energy Haas F1 team which was registered with the FIA, and actually in my opinion, was the best looking car on the grid in 2019. Unfortunately due to poor performance on and off the track, regrettably I had to sack Haas."

Haas took Rich Energy to court for only paying the first instalment of sponsorship money.

Storey now claims that his company will be title sponsor of a F1 team in 2021. Again, without naming the team and claiming that a 'friend of his' has bought a majority share in a F1 team. Something that is hard to believe.

Storey however once again failed to provide any specifics merely concluding that he will be at the first race. Given the company's penchant for grandeur with very little substance, few will believe his story.

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