Cadillac announce major F1 partnership with iconic brand

The Cadillac F1 team has struck a deal with fashion designer brand Tommy Hilfiger for its debut season in 2026. Tommy Hilfiger has joined the American team as its official apparel partner. Cadillac is continuing to push towards its first F1 campaign on the grid as it joins the field when a new era under fresh technical regulations gets underway. The team has been building to join as an 11th squad for some time, but received final approval from F1 in March earlier this year. While it continues its technical developments, it is also ensuring it is dipping into the commercial field. Tommy Hilfiger has long been associated with F1 and previously held a relationship with Mercedes, which came to an end in 2024. “We are an American team representing one of the most iconic American brands of all time,” said Cadillac team boss Graeme Lowdon.  “Tommy Hilfiger too is an American icon, and the brand’s legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we’re building.  “Together, we’re not only racing, but driving innovation that will shape the future of both entertainment and engineering.” Cadillac is yet to confirm who will race for the team next year but has signalled its intention to sign at least one veteran name. Its partnership with Tommy Hilfiger means its logos will be visible on the teamwear worn by the staff members, including the drivers, during the campaign.