Cadillac is to reveal its 2026 Formula 1 livery - during the Super Bowl!
Before the livery is unveiled, the Seattle Seahawks vs New England Patriots will take place, with half-time scheduled for around 01:15 GMT on Monday, 9th February.
It is understood that the livery will be unveiled during the fourth quarter of the game.
In 2025, the Kendrick Lamar show recorded a total viewership of 133.5 million across the US, with Super Bowl halftime ads known to cost millions of dollars, such is the primetime exposure, with around a third of the US population watching, on top of hundreds of millions worldwide.
The adverts will not be available to viewers outside of the United States, but RacingNews365 will be on hand to present immediate coverage of the livery launch for Valtteri Bottas and Sergio Perez's new, as yet-unnamed machine.
We will also be providing immediate reaction from both drivers and team boss Graeme Lowdon.
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