Aston Martin has announced sportswear giant Puma as a new long-term partner. Puma becomes the official sportswear, athleisure, and technical gear partner in 2025, with its branding to appear on next year's car, the AMR25. Aston Martin is the third F1 team to join forces with Puma alongside Mercedes and Williams. The latter confirmed its own long-term association with the brand a year ago. Aston Martin owner Lawrence Stroll said he was "excited to see how this collaboration comes to life in 2025". The news comes on a day when the team confirmed Dan Fallows would no longer be its technical director with immediate effect .
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