Fernando Alonso has diversified his interests away from the racetrack, as the two-time Formula 1 World Champion has established a new driver management company.
Alonso took to his social media channels to announce his new company 'A14 Management' – a reference to Alonso's chosen driver number used in Formula 1.
The company aims to manage and represent upcoming drivers, as well as helping them learn all the ins and outs of the motorsport world while climbing the ladder to Formula 1.
"A14 Management was born with the illusion of instilling what the sport has taught us in young drivers," read a short blurb on the A14 Management website.
"Alonso launches, together with his trusted team, A14 Management. Born with the intention of selecting a small group of drivers from the world of karting, the cradle of this sport, and ingraining them with the indispensable values needed in order to achieve their goals."
This will include "physical training, advice on decision making, and economy management among others with the purpose of maximising the potential of each athlete.
"Most importantly, we've learned this from our own experience."
The company have already signed two young drivers. Bulgarian racer Nikola Tsovol, as well as Frenchman Clement Novalak, have put pen to paper with Alonso's new venture.
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A new venture for Alonso
Alonso's business interests away from racing already include clothing line Kimoa, for whom he is also a personal ambassador.
Kimoa was established in 2017 and, five years on, Alonso retains a 25 per cent ownership in the company.
He also helped with the establishment of a Fernando Alonso Museum and Circuit in Asturias in Spain, where he set up a Fernando Alonso Karting school.
With A14 Management up and running, Alonso will no doubt utilise some of his knowledge gleaned from Flavio Briatore – the Italian businessman and former team boss is Alonso's long-time driver manager.
"Can't wait to share our experience with the talents that will join the project, and thus give them the opportunity to achieve their dreams," Alonso wrote in a social media post announcing his new project.
"From the FA Karting School to the different categories in motorsport."
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