Williams bet big with 'major' sponsorship announcement

Williams has confirmed a multi-year partnership with Super Group, the parent company of Betway and Jackpot City.

It is just the latest in a string of new sponsorship deals for the Grove-based F1 team, after it added Atlassian as a title partner last week.

It is Super Group's first foray into Formula 1, as it expands its existing presence in sports, which includes teams in the Premier League, NBA and more.

Both Betway and Jackpot City logos will appear on Williams' 2025 livery, which will be officially unveiled at the F1 75 season launch event tomorrow at the O2 Arena in London.

"We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing," said James Bower, commercial director at Williams.

"Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.

"We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond."

Super Group CEO, Neal Menashe added: "We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.

"The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar."