The world is constantly evolving - what does the Formula 1 of the future look like?
Sports marketing agency TDE has showcased in a concept design video of what it will be like to watch F1 races on the Apple Vision Pro, a pair of mixed-reality glasses.
In doing so, the agency wants to demonstrate how this cutting-edge technology will take the viewing experience to a whole new level.
The virtual headset, scheduled for release in 2024, promises to revolutionize the way we watch sporting events, including F1.
Want to see a projection of each driver's position on the track? Do you wish to follow your favourite driver closely without missing anything about the rest of the race?
In the future, it should all be possible.
"When Apple CEO Tim Cook was in the Netherlands recently, he already indicated that watching the Tour de France on the Apple Vision Pro would be 'mindblowing,'" Ruud Dankers, Innovation Lead at TDE, explained.
"We have been working hard in recent weeks on a Formula 1 concept in which we show - with the information we already have about the Vision Pro - that it will indeed be very impressive. As a sports fan, you will soon be in control of what and when you watch.
The Apple Vision Pro promises not only premium image quality and stunning visual capabilities but also seamless integration of augmented reality (AR) and other advanced technologies to enrich the viewing experience.
The virtual headset is expected to be made available in the Netherlands in the spring of 2024.
Incidentally, there are also rumours that Apple wants to make a bid for the Formula 1 broadcast rights, although these are just rumours at this stage.
View below what F1 could look like through your eyes in the future.