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James Vowles

Vowles makes aggressive Williams sales pitch in Sainz pursuit

James Vowles has spoken on why Williams are very much interested in the services of Carlos Sainz.

Vowles Canada
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Williams team principal James Vowles has honestly addressed why they are attempting to sign Carlos Sainz for 2025, to replace Logan Sargeant. 

Sainz remains the hottest driver available on the market ahead of next season, with Williams and Audi reportedly duelling for the Spanish driver's signature. 

The ball is seemingly in Sainz's court, with Williams' interest showing its intent looking to the future. 

A significant amount has already changed at the historic British F1 side since Vowles took on the lead role, with his ambitions for the outfit being clear. 

"Why Williams? So let's answer that question. There's a reason why I'm here," Vowles told Sky Sports F1

"Williams isn't the same Williams it was three years ago. And by the definition of the fact that we've been talking to Carlos shows you that we've changed our approach, we want two world class drivers to be a part of our stable going forward. 

"We want the world to realise that we're here, and we're serious. We're investing what it takes to be back at the front. In 2026, we have one of the best power units, if not the best power unit coming to our car. 

"We'll announce shortly I hope, but it's around about 30 incredible people from other teams joining our organisation that we've been gathering across the last 12 months, the world is changing."

Ultimately Sainz's decision

For Vowles, Sainz is a driver whose experience and speed fits perfectly into his Williams vision. 

The Williams boss views Alex Albon and Sainz as a driver pairing which could push the midfield team closer to the frontrunners.

However, Vowles recognises that it is ultimately Sainz who has to make the final decision whether he wants to accept a move to Williams or not.

"And someone like Carlos would feature very highly in that regard in terms of the grand picture of where we are," Vowles continued.

"Of course, the difference is he has the choice of whether he wants to come here or not. That's his to make."

When asked if he thinks he is convincing Sainz to join," Vowles added: "It's hard to tell. I think he can see all the strengths.

"I think it's easy for me to say because I'm Williams and I wear the shirt, but I think it's an easy decision to come here. But it has to be his to make."

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