Red Bull retain Sergio Perez link with new agreement

Red Bull has announced it has re-signed PATRÓN Tequila as its official global spirits and after-party partner.

The famous brand is closely linked with former Red Bull driver Sergio Perez, and has been a key backer during his motorsport career.

Having first partnered with the Milton Keynes squad in 2023, PATRÓN is expanding the team's trackside hospitality experience this season with a new signature cocktail called The Bulls and the Bees.

"With our shared commitment to the pursuit of pioneering performance we are thrilled to extend our successful partnership with PATRÓN tequila," Red Bull team principal Christian Horner said.

"Both powerhouse brands are synonymous with success, and we very much look forward to continuing this partnership that is such an important part of our trackside hospitality experience."

Ned Duggan, president and global chief marketing officer of PATRÓN Tequila added: "We are thrilled to be continuing our partnership with Oracle Red Bull Racing, a brand that – just like PATRÓN - has an unwavering commitment to playing by its own rules.

"As these two iconic brands come together once again to celebrate responsibly on and off the track, we look forward to raising a glass of PATRÓN as we toast another exciting season for fans across the world."

Incidentally, Patron is still a personal sponsor of Perez. Should the Mexican make a comeback to the top level of motorsport, the drinks brand will undoubtedly want to be associated with the F1 team that Perez will be racing for. For now, the former teammate of Max Verstappen seems to be the ideal candidate for Cadillac.