Lando Norris's Quadrant entertainment brand has secured a partnership with YouTube star Will Lenney - better known as WillNE worth seven figures.
Norris launched Quadrant, which specialises in social media content alongside Veloce in November 2020, and it has grown to currently have over a million followers - with Norris carrying the 'Q' symbol on his helmet.
"Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year," explained Norris after securing a seven-figure investment to help Quadrant's growth.
"This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions."
As for Lenney, his content has had over one billion views across social media, with a focus on practical jokes and internet memes.