McLaren has ended its span of being without a title sponsor by expanding its relationship with Mastercard for the 2026 F1 season.
The reigning constructors' champion has not had one since it parted ways with Vodafone, over a decade ago.
Next year, the Woking-based squad will become the McLaren Mastercard Formula 1 Team.
In doing so, it becomes the tenth team in F1 to secure a title partner, with Mastercard becoming its official naming partner.
According to a report from The Athletic, the deal is worth in the region of $100 million per season, and is due to run until the mid-2030s.
"There is no one more important to us than our awesome fans, so I could not be more delighted to enter this next chapter in our partnership with Mastercard with a promise to our papaya family around the world: that we will continue to put our fans first, bring them even closer to the team, and offer incredible experiences," said McLaren Racing CEO Zak Brown.
"Mastercard is a fantastic partner who shares our passion and values, so to have them on board as naming partner will offer us the perfect launch pad to keep pushing on and off track - and I cannot wait to see Team Priceless come to life in 2026."
Prior to Vodafone, McLaren had tobacco sponsors as its title partners, with Marlboro between 1974 and 1996 and West from 1997 to 2005.
Mastercard has been a title sponsor before in F1, with the ill-fated and short-lived Lola Mastercard team in 1997. The fledgling outfit failed to qualify for its only race, the Australian Grand Prix.
When F1 heads to Melbourne to open the 2026 campaign, it will likely do so with McLaren Mastercard as the defending constructors' champions.
"Our partnership has been grounded in putting fans in pole position since day one, and becoming the Official Naming Partner of the McLaren Formula 1 Team takes that commitment to the next level," said Raja Rajamannar, chief marketing and communications officer for Mastercard.
"McLaren Racing represents the pinnacle of innovation, precision, and performance, values that mirror our own as we push boundaries and delivering winning experiences.
"Collaborations like Team Priceless reflect those values and give fans plenty to look forward to for this season and many more."
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