McLaren announce major multi-year partnership

McLaren has announced a major multi-year partnership with global sports company Puma, becoming the team's official kit partner.

As part of the new deal, Puma will create not only team kit for the Formula 1 team but every outfit under the McLaren Racing umbrella. 

It means Puma will produce the kit for the McLaren Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, McLaren F1 Sim Racing Team, and from 2027, the McLaren United AS WEC Hypercar Team.

"Our sport is in incredible shape and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase," said McLaren CEO, Zak Brown. 

"I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear. We know fans want to express their passion for our sport both at and away from track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide."

Puma will also create the Replica Collection which will mirror what is being worn by the team, for customers to purchase should they wish. In addition, a Lifestyle Collection will also be made.

"At PUMA, we are very proud of our long and successful history in motorsports and having worked with some of the greatest drivers and teams in the industry over the past decades," said Puma CEO, Arthur Höeld.

"It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners. 

"We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer."