Max Verstappen helps launch unique F1 prize for lucky fan

Max Verstappen has helped launch F1's first ever 'season ticket' - gifting one fan flights and hotels to every grand prix.

As part of a renewal of F1's decade-long partnership with Heineken, a season ticket has been launched, fully covering all expenses for every grand prix for the winner and a plus one. 

The inaugural winner has been named as Brandon Burgess - who has gone viral on social media for his attempts to visit all 24 races in 2025 on a £20,000 budget, and using his standard allowance of time off work. 

Next year, a new winner and their plus one will be selected.

"For nearly a decade, Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans," said F1 CEO and president Stefano Domenicali. 

"I want to thank the Heineken family, Dolf and his team, for their continued support, and I am delighted that our partnership will bring even more excitement to spectators both at and away from the track for many years to come. 

"In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action."

CEO of Heineken Dolf van den Brink added that the next stage of its partnership with F1 was all about "connecting with fans."

Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken®, says,

"This new chapter of our partnership is about more than sponsorship – it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom," he said.

"In celebration of this contract renewal, we are excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season – truly a once-in-a-lifetime adventure. 

"We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds F1, both on and off the track – all with a cold Heineken 0% beer in hand."