Ferrari value nears jaw-dropping $20 billion as crucial report released

Ferrari's brand value has grown by more than 14 percent to reach $17.7 billion, according to Interbrand's best global brands 2026 report.

The Italian manufacturer has climbed three places in the influential annual ranking to number 51, placing it among the study's 'Top Risers' for the year.

The report also confirms Ferrari's position as the world's most valuable Italian global brand. Brand strength remains high too, with a brand strength score of 85, while the brand's influence on consumer choices, measured by Interbrand's role of brand score, stands at 73 percent.

Interbrand's best global brands study is described as the world's longest-running and most influential analysis of its kind.

Ferrari has pointed to the results as confirmation of its broader approach across what it describes as its three "souls": racing, sports cars and lifestyle.

"These significant results for 2026 and the sustained upward trend are a further confirmation of Ferrari's overall strategy across its three souls: racing, sports cars and lifestyle," read Interbrand's findings, as presented by Ferrari.

"They also demonstrate its ability to expand coherently and credibly into new arenas, from selected luxury and lifestyle categories to racing projects such as offshore sailing."

Ferrari's F1 operation heads into the final stretch of the 2026 campaign with Lewis Hamilton and Charles Leclerc, with the team looking for a strong Mexico City Grand Prix this weekend.