Ferrari has entered into a multi-year agreement with luxury watchmaker Richard Mille. The Swiss watch brand has already sponsored two of Ferrari's customer teams, Haas and Alfa Romeo, and are now associated with two of the most historic names in motorsport, McLaren, and Ferrari. The brand has also been a long-time supporter of the team's Monegasque driver Charles Leclerc who posted about the agreement on his Instagram account, which can be viewed below. While the Richard Mille branding will feature heavily on the 2021 car and driver's race suits, the company will also enter into a strategic partnership with the team that will see them become Ferrari's official timekeeper. The partnership will carry over into several of Ferrari's other racing divisions, including the Italian marque's Competizioni GT and the Ferrari Challenge series, the Ferrari Driver Academy, and Ferrari's Esports Series, and their FDA Esports Tea Apart from this, the watch-maker, as is customary will make a limited edition series of watches that will showcase each brand's "distinctive style and technological excellence."
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View this post on Instagram A post shared by Charles Leclerc (@charles_leclerc)
While the Richard Mille branding will feature heavily on the 2021 car and driver's race suits, the company will also enter into a strategic partnership with the team that will see them become Ferrari's official timekeeper. The partnership will carry over into several of Ferrari's other racing divisions, including the Italian marque's Competizioni GT and the Ferrari Challenge series, the Ferrari Driver Academy, and Ferrari's Esports Series, and their FDA Esports Tea Apart from this, the watch-maker, as is customary will make a limited edition series of watches that will showcase each brand's "distinctive style and technological excellence."
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