Ferrari has announced a new major multi-year sponsorship deal with whiskey manufacturer Chivas Regal. The deal, which takes effect before next weekend's Las Vegas Grand Prix aims to be used as a "powerful platform to help raise awareness" of the dangers around drink-driving. "We are pleased to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, attention to detail and craftsmanship," Ferrari boss Frederic Vasseur explained. "Founded on years of tradition while constantly evolving. Together, we share the desire to progress and set the benchmark in our respective fields of endeavour. "I look forward to working with Chivas Regal in a partnership that will be beneficial for both brands." Chivas Regal chairman and CEO Jean-Etienne Gourgues added that "this partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal. "We are passionate about using this new platform to engage today’s growing and increasingly diverse community of racing fans in the 2025 season and beyond, and leveraging the collective reach of our brands to ensure motorsport fans around the world know to never, ever, drink and drive."
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