Ferrari has announced a new partnership with BingX, as the crypto exchange company makes its first steps into motorsport.
The multi-year deal has been agreed between the parties ahead of the 2026 season, with Ferrari describing it as marking "an important step in Ferrari’s ongoing commitment to innovation and to engaging with new technologies and global audiences."
It is the first time that BingX has agreed a sponsorship deal in F1, with it being described as a "significant" milestone for the company.
Reflecting on the deal, the chief racing revenue officer of Ferrari, Lorenzo Giorgetti, explained how the deal showed the "readiness to explore cutting-edge innovation."
"We are pleased to welcome BingX as Scuderia Ferrari's first crypto exchange partner," he said.
"This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence.
"By selecting BingX as our first partner in the crypto exchange space, we recognise the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."
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