F1 has announced a new "long-term" partnership with accounting firm PricewaterhouseCoopers (PwC) on the eve of the Miami Grand Prix.
PwC joins F1's roster of partners as the official consulting partner, and will provide strategic consulting to F1 "to help enhance performance and the sport's drive for operational excellence."
The multi-year deal will also see PwC enjoy advertising at a number of races as well as hopsitality and sponsor opportunities.
Emily Prazer, Chief Commercial Officer of Formula 1, said:
“As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1," explained F1's chief commercial officer, Emily Prazer.
"Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home."
PwC's senior US partner Paul Griggs added that: "Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives.
"As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape."
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