F1 announce 'historic' billion-dollar deal

F1 has signed a new 10-year, €1 billion sponsor deal with LVMH, with the luxury company featuring brands such as TAG Heuer and Louis Vuitton. 

There is a period of change underway in F1's sponsor partners, with Rolex and Ferrari Trento stepping down after the current season, with the new LVMH partnership set to kick in from 2025. 

Worth an estimated €100 million per calendar year, it will bring in €1 billion on basic terms to F1, which will be celebrating its 75th anniversary in 2025.

“Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025," said F1 CEO Stefano Domenicali. 

"As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. 

"This is a landmark partnership for both companies and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”