Cadillac has secured what it has described as its latest "pivotal hire" as it continues to build up to its maiden F1 season next year.
The team has recruited heavily since F1 confirmed earlier this year that it had secured its place on the grid as the 11th outfit.
Ahmed Iqbal has now joined Cadillac as its chief marketing officer, responsible for leading its global marketing strategy, overseeing brand development, fan engagement, and partnerships.
Via a statement, Cadillac has said Iqbal "will be responsible for delivering a distinct and enduring brand identity for the Cadillac F1 team and helping define its position and voice within the U.S. motorsport and consumer marketplace".
Iqbal, who previously led automotive strategy for TikiTok,"will also help develop new ways for fans to experience the team, from interactive digital platforms to community-led storytelling and live events, with the goal of making Cadillac F1 a unifying force for American motorsport enthusiasts".
Iqbal said: “Joining Cadillac F1 represents a once-in-a-generation opportunity to help write a new chapter for American motorsport on the world’s biggest racing stage.
“We’re setting out to deliver a brand that is as dynamic and innovative on the track as it is off it, one that resonates with lifelong F1 fans and newcomers alike.”
Before joining TikTok, Iqbal served as head of global automotive at Twitter. He began his career in investment banking at JP Morgan ahead of seven years with Audi of America in leadership roles, including chief of staff to the president.
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