Aston Martin joins forces with iconic British brand

The Aston Martin F1 Team has announced a collaboration with luxury stationer Smythson of Bond Street to produce a motorsport-inspired collection of accessories.

The collection, set to go on sale from October 2026, will feature stationery, travel and tech accessories in Aston Martin signature colourways.

Developed jointly by Smythson's in-house design team and the Silverstone-based outfit, the range is aimed at both luxury consumers and Formula 1 fans.

The centrepiece of the collection is a bespoke Circuit Journal, which includes exclusive behind-the-scenes content from the team alongside space for fans to document every race throughout the season.

Matthew Chapman, head of licensing and merchandise at Aston Martin, said: "We are proud to bring this collaboration to life with such an iconic British brand like Smythson.

"Their dedication to versatility and craftsmanship truly reflects the values at the heart of Aston Martin. Our licensing agreement and product collaboration represent a natural alignment for both brands, creating new ways for fans to engage with the team through luxury products that integrate into everyday life."

The partnership brings together two brands with deep British roots. Smythson, founded in 1887, has long been associated with premium leather goods and stationery.

The collaboration forms part of a broader licensing strategy by the team to extend its brand beyond the paddock and into the luxury lifestyle market.

Samantha Dobbie, marketing and communications director at Smythson, said: "This collaboration demonstrates the power of bringing together two of Britain's most iconic luxury brands.

"United by a shared commitment to craftsmanship, design, and exceptional quality, the collection has been created for Formula 1 enthusiasts, celebrating the expertise of both Smythson and the Aston Martin."