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Aston Martin

Aston Martin explain the process of choosing their green livery

After returning to the F1 grid in 2021, Aston Martin are looking to achieve on track success in what is viewed by many as one of better liveries on the grid. The team explained how they settled on the colour.

Article
To news overview © Aston Martin

Aston Martin's AMR21 has been widely praised by fans and pundits as one of the most attractive cars on the grid due to its unique dark green livery with splashes of subtle pink.

With the former Racing Point team rebranding to Aston Martin, it marks the first time in over 50 years the iconic British marque has been represented in Formula 1.

Such a high-profile return to Formula 1 meant a lot of thought went into how the cars would look, with the team releasing a video to explain how they came up with the AMR21's livery.

"The starting point for creating the livery, the colour, was looking back at history," explained Marek Reichman, Chief Creative Officer for Aston Martin Lagonda (Aston's roadcar division).

"Looking back at where Aston Martin had been, what colours it's famously raced in, it seems quite obvious. Aston Martin races in green, but the deliberation of which particular green? How do we modernise that? How do we bring that into the context of 2021?

"That was the journey and that started the first time I met Lawrence [Stroll] nine to 12 months ago, we started that journey."

Responsible for rolling out the green that would work on both the road car side, as well as Formula 1's new Safety Car and the Formula 1 team itself, Reichman explained how much work went into coming up with the shade used.

"The green is an incredible green," he said. "Actually it's very simple. It's very pure. That purity was part of that journey getting a striking car with a striking colour.

"When you see this car in the sunlight, it is incredible. We've been through a lot of iterations of 'how strong is the branding'? How strong is the accent colour, the iterations of the green, the formulations of green, the repeatability? And don't forget we've had to formulate that colour for our road cars as well.

"So the colour swatches are endless, the tweaks, the minor changes are endless but, now, I think we have the perfect Aston Martin racing green."

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