The AlphaTauri F1 team will be known as Hugo Boss Bulls Racing from 2024 onwards, according to media reports in Germany. RacingNews365 revealed on Wednesday that German clothing brand Hugo Boss was in negotiations to become the title sponsor of the AlphaTauri team for next year. This comes after Red Bull Motorsport Advisor Helmut Marko told RacingNews365 earlier this year that AlphaTauri - named after the Red Bull-owned fashion brand - would be rebranded from 2024 onwards. Now, Motorsport-Magazin.com has reported that Red Bull's second F1 team will be entered as 'Hugo Boss Bulls Racing', adding that the German fashion giant is also in talks to purchase the AlphaTauri clothing brand. Hugo Boss is currently a partner of the Aston Martin F1 team, with a spokesperson explaining that the "BOSS brand is, and will continue to be the official fashion partner of Aston Martin."
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