McLaren has announced a multi-year partnership with Monster Energy, one of the biggest-selling energy drink brands in the world. Monster has long been associated with the Mercedes Formula 1 team ever since the German manufacturer returned to the grid in 2010. As a result of the partnership between McLaren and Monster, the logos of the energy drink company will be seen on the race helmets, race suits, caps and drinks bottles of Lando Norris and Oscar Piastri. It is not the only team partnership that McLaren has in place with a drinks company as it has had a relationship in place with Coca-Cola for several years. Although Monster Energy has been associated with F1 for some time, its presence is not as profound as Red Bull's, one of its major competitors in the energy drink market. Monster Energy has joined forces with McLaren off the back of a strong recovery season that saw it progress from back-of-the-grid competition to consistently challenging for podiums. "We are delighted to join forces with the iconic Monster Energy brand from next season onwards,” said McLaren CEO Zak Brown. “Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
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