Haas reveal new branding ahead of 2023 season

The team signed a multi-year contract with MoneyGram at the end of 2022, which will see them get a fresh rebrand this season.

04 January 2023

The Haas F1 team has revealed their new branding for the 2023 season, after signing on MoneyGram as their main title sponsor. Since terminating the sponsorship of Russian company Uralkali at the start of the 2022 season, the team has been on the hunt for a new title sponsor. The MoneyGram link up was announced during their home race at the US Grand Prix at Austin. As part of the multi-year deal, the team has been re-branded to the 'MoneyGram Haas F1 Team' and will see them run their logos more prominently this season. Haas posted their updated logo on social media, which retains the same red, white and black colour scheme along with the tagline "New year, new team, new era." The American outfit will run Kevin Magnussen in 2023 alongside F1 returnee Nico Hulkenberg. Check out the post below.

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Introducing the bold new @MoneyGram Haas F1 Team 🔴⚫⚪ #HaasF1 #MoneyGramDrivesYou pic.twitter.com/Ryuj9xM38E — MoneyGram Haas F1 Team (@HaasF1Team) January 4, 2023

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