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Ferrari look to fill sponsorship gap with new team partner

Following their recent removal of two major partners from their portfolio, Ferrari have announced a new partnership with Genesys.

Leclerc USA
To news overview © XPBimages

Ferrari have confirmed that a new team partner will be added to their portfolio, with Genesys being added to their F1 and hypercar programmes.

As RacingNews365 confirmed earlier in January, Ferrari had ended their partnerships with two major sponsors; Snapdragon and Velas.

As major sponsors of Ferrari, the loss was expected to leave an estimated $55m void in their list of partners.

With the Italian team looking to fill the gaps, 'customer experience' business Genesys has been announced, and Ferrari confirmed that their logo will feature on their F1 2023 cars.

Ferrari will present its 2023 challenger on Valentine's Day on February 14th, but a location has not yet been revealed.

Charles Leclerc and Carlos Sainz will make up the Scuderia’s driver pairing for the third year in a row, and incoming Team Principal Frédéric Vasseur joins from Sauber (Alfa Romeo) as replacement after Mattia Binotto resigned from the team at the end of December 2022.

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