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Formula 1

F1 announce new partnership with social media sensation

F1 is to launch a brand-new YouTube mini-series with a social media sensation.

Start race Singapore
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F1 has announced a new YouTube mini-series with social media sensation Amelia Dimoldenberg - the host of Chicken Shop Date.

Titled Passenger Princess, Dimoldenberg is set to learn how to drive with the aid of the "ultimate instructors" - Formula 1 drivers.

Set to star George Russell, Oscar Piastri, Oliver Bearman and Carlos Sainz, Dimoldenberg is to try and obtain her driving licence, and is set to be produced by her own production company.

It was filmed over the 2025 Belgian Grand Prix weekend, and will be hosted on Dimoldenberg's YouTube channel. 

Chicken Shop Date was founded by Dimoldenberg in 2014, where she interviews guests in a chicken shop on a variety of subjects, with McLaren driver Lando Norris previously one such guest.

"My dream has always been to tell stories and work with great collaborators, so I’m proud to be working with such an iconic and recognised brand as F1 on this latest original series," she explained.

"Although I don’t know how to drive. I’m excited to put my well-established passenger - and interviewing - skills to good use."

F1's chief commercial officer Emily Prazer added: "This collaboration with Dimz Inc. marks the latest partnership from Formula 1 to engage with its rapidly growing demographic of young fans.

"Passenger Princess will combine Amelia’s wit and charm with the drama and excitement of Formula 1 at one of the sport’s most iconic circuits. 

"We can’t wait for fans to see it."

Ian Holmes, the Chief Media Rights and Broadcasting Officer of Formula 1, added that Dimoldenberg's "voice and originality" were key factors behind the collaboration.

"Amelia has one of the most distinctive and entertaining voices in culture today, and we love the quality, originality, and global content she produces, so we’re thrilled to be putting her in the driving seat on a Formula 1 track and offering some help from a few good drivers we know," he said.

"This original series is another way for F1 to entice a new audience into the exciting world of racing."

Also interesting:

Join RacingNews365's Ian Parkes, Sam Coop and Nick Golding, as they look back at last weekend's Singapore Grand Prix! Lando Norris' move on Oscar Piastri is a major talking point, as is Max Verstappen's title chances now being very much alive.

Rather watch on YouTube? Then click here!

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