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F1 news

Drive To Survive to stay? 'Producer secures multi-million dollar investment'

Drive To Survive has been a popular addition to the F1 world in recent years and it could be set to stay on our screens after the production company behind the show secured an investment.

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The future of the popular Drive To Survive series on Netflix could be secure after its producer reportedly secured a multi-million dollar investment.

Box to Box films, the production company behind the F1 docu-series, has received an investment from private equity investor Bruin Capital, according to Deadline.

It is not known what stake Bruin has taken in the company, however it is believed to be a minority investment.

Drive To Survive has been credited with introducing a new wave of fans to Formula 1 following its Netflix debut in 2018.

The series, which has run for five seasons to date, follows various storylines throughout the campaign, both on and off the race track.

Although it has accelerated interest in F1, particularly in the United States where the sport struggled to gain viewership for many years, the show has been criticised by some drivers for its injection of drama and plot points.

A sixth season of the series is expected to be released prior to the start of the 2024 F1 campaign later this year.

Box to Box founders James Gay-Rees and Paul Martin have been searching for an investment for some time, telling Deadline last year: “For a long time, we’ve been growing quite organically.

“Whenever you get to a certain level, you have that perceived level of success from the outside and you start getting a lot of people asking questions about investment or a sale.

“We just decided that it’s probably worth finding out if there was a partner out there that make sense, or some investment. It’s very early in that process, but we’ve definitely talked to a few people.”

Its new investor Bruin Capital was founded in 2015 by George Pyne, who will now sit on the board of Box to Box.

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