Having raced with the "mono black speed mark " for four consecutive seasons, McLaren have a new logo for the 2021 F1 season. The team now incorporates a splash of their papaya orange, a colour which has come to signify their renaissance, in their speed mark. The British team posted the following message with regards to the latest development. "Our racing soul shines even brighter in the latest evolution; the speedmark has turned papaya to distinguish us as McLaren Racing and a slimmer, modernised font style expresses our agility and speed as racers. While continuity is maintained with the familiar McLaren logo, the refreshed identity future-proofs our brand and optimises it for the digital environment." No doubt McLaren will be hoping the changes taking place off the track positively impact the team's results on it The logo can be viewed below.
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How do we look, team? #NewProfilePic Take a closer look at the latest development of our brand identity and explore the history of McLaren Racing's evolving logo. — McLaren (@McLarenF1) February 1, 2021
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