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F1

AlphaTauri's new F1 name confirmed

The team's second rebrand since 2019 will give a fresh identity ahead of the upcoming F1 season as a new management team aims to pick up the performance level.

Ricciardo Tsunoda AlphaTauri
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To news overview © XPBimages

The new team name for what was AlphaTauri has been confirmed ahead of the new F1 season.

Red Bull's sister team had only rebranded from Toro Rosso before the 2020 campaign but as the outfit welcomes the dawn of a new era following Team Principal Franz Tost's retirement - replaced by Laurent Mekies and new CEO Peter Bayer - a new name has also been revealed.

After months of rumours, Red Bull has now confirmed a global partnership with Visa to incorporate the company's logo on both its and the sister team's cars.

The new team name for AlphaTauri, as expected after a social media handle change late last week, has been revealed as Visa Cash App RB - a result of Visa's first major sport sponsorship in over 15 years.

"This is a groundbreaking partnership and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet," said Visa Chief Marketing Officer, Frank Cooper III.

"This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event."

Bayer added: “It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story.

"Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.

"We have a bold vision for the team led by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting."

Launch date set

The new name announcement also revealed a launch date for the 2024 season, during which Yuki Tsunoda and Daniel Ricciardo will be presented in the new team colours for the first time.

Visa Cash App RB will hold its launch in Las Vegas on February 8, where the world will get to see the new livery, team colours and outfits for the first time.

Crucially, the team's affiliated F1 Academy journey will be launched at the same event, championing its selected driver and livery alongside the F1 team during the extravaganza.

"We’re thrilled to embark on this journey with Visa and Red Bull," said Cash App Head of Brand Catherine Ferdon.

"The Visa Cash App RB team and Cash App are dedicated to connecting people and communities, and there’s no greater unifier than sports.

"With the continued growth of Formula 1 in the US, this sponsorship allows us to deepen our relationship with Formula 1 fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States while offering more value to our customers.

"We have a history of elevating emerging talent and look forward to sponsoring a team known for developing incredible up-and-coming drivers."

Red Bull Technology CMO Oliver Hughes added: "The birth of Visa Cash App RB is a hugely significant moment.

"The new identity is not simply a name change, it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner.

"But, like the team, Visa is firmly focused on the future, expanding from its world-leading position in its core business to become a global pacesetter in the development of digital financial services for everyone, everywhere.

"Matching that commitment to future finance, Cash App joins the team as a key partner and as one of the most downloaded finance apps.

"The team’s new identity as Visa Cash App RB leans into a future in which the team charges towards the front of the grid every weekend."

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