Alfa Romeo has revealed a special livery ahead of the Belgian Grand Prix. The Hinwil-based outfit will celebrate its partnership with streaming platform KICK, with Valtteri Bottas and Zhou Guanyu set to drive an updated C43 design. Its familiar red and black look has been updated with neon green accents and additional branding, including the names of the most prominent KICK personalities on the halo device. The KICK-liveried Alfa Romeo will be made available to all players of the EA Sports F1 23 videogame, who will have the chance to download the car in-game during August.
Redefined
“KICK has been disrupting its market sector since its inception, and the livery they created for us for Spa fits into this philosophy: it is different, it is striking, it is something designed to be different and create attention," said Alfa Romeo Team Representative Alessandro Alunni Bravi. "Their focus on creators, which is very clearly exemplified on the car livery itself, is not dissimilar to how we operate as a team: our strength, and the strength of the platform, is only as sizeable as that of those who contribute to it – in our case, our team members trackside and at home. "KICK has redefined streaming in its world and is bringing its innovation to our Esports team as well, with an ambitious programme for this year’s F1 Esports Pro Championship: we’re happy to celebrate their work with an equally disruptive livery for this weekend.”
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