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Alfa Romeo announce new 'lifestyle' brand title partner

Alfa Romeo have announced a new title partnership and will become Alfa Romeo F1 Team Stake for the 2023 season.

Alfa Romeo have confirmed a new title partner with 'lifestyle' brand Stake, with the team changing its title to the Alfa Romeo F1 Team Stake for 2023. The Swiss-based team have announced the new 'multi-year' partnership with Stake ahead of the 2023 season. In the announcement, Alfa Romeo and Stake have teased 'a calendar of worldwide experiences and events alongside the F1 calendar'. Stake's main presence is as a growing betting and online gaming website, with their sponsorship portfolio including Everton football club in recent years.

Recently-appointed Team Representative, Alessandro Alunni Bravi, commented that fans could look forward to an 'activation' programme in the near future. “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both," said Alunni Bravi. "Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. "We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”

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