Former Ferrari team boss Marco Mattiacci has been appointed to a new role with the Aston Martin company. Mattiacci, who served as Team Principal for Scuderia Ferrari in 2014, has become Global Chief Brand and Commercial Officer for Aston Martin Lagonda, the parent company of the Aston Martin F1 team. Mattiacci has a long career of working in senior positions, including overseeing Ferrari's North America operations as their President and CEO. He served in the same role for Ferrari Asia Pacific, before being parachuted in to run the Ferrari F1 team after Stefano Domenicali's departure in early 2014. He left the role, and Ferrari, at the end of that season, with Maurizio Arrivabene assuming control of the Gestione Sportive in his place.
Mattiacci finds a new home with Aston Martin
Since then, Mattiacci has worked with electric car company and Formula E team Faraday Future, as well as working as a senior advisor to management consultancy agency McKinsey & Company and green technology business Envision. He will now oversee Aston Martin's global growth, including using F1 as a key global marketing platform, and will report to CEO Tobias Moers and Executive Chairman Lawrence Stroll. "The new chapter for Aston Martin is the most exciting project in the automotive industry right now," said Mattiacci of his new position. "I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer. "Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to Grand Prix racing. "Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance."
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